Exaptation Calculator: Sources and Methods
This blog covers the Exaptation AI method for attributing value generation from exaptations relative to each innovation’s revenue over a specific time period. See the Calculator page to model your firm’s revenue figures from potential 2nd business line.
Subsea Fiber Optic Cables: If There Is a Cable, There’s Data
Subsea cables were designed to carry internet traffic. A scientist building a clock found they could also sense earthquakes. EGS Case Study No. 2, with a new look at the value its five emergent functions generated.
The Exaptation Growth Flywheel: How New Uses Build Momentum
Figure 2. The exaptation growth flywheel. How Exaptation Growth Strategy and Exaptation AI enable growth momentum for your organization.
Found Fast, Selected Slow: The Substrate Behind Nvidia’s Two Exaptations
Why Nvidia’s GPUs could take on general-purpose computing and AI training, why both appeared early but were selected a decade apart, and how each reached silicon.
Google Search: A $1 Trillion Exaptation
How Page & Brin leveraged the emerging network of the WWW to surface a new search function. Weblinks designed for navigation ended up helping search the Web.
Exaptation Is Not the Goal. Value Is.
Exaptation Is Not the Goal. Value Is. | EGS.
The five stages of Value Generation in EGS, discovery, creation, delivery, capture, sharing, shown through how Uber turned a 10-day pilot into a $17B business.
Uber Eats: A $100B Exaptation.
Uber Eats case — How Uber's ride network took on a second function as a delivery platform. An EGS case in exaptation: context, process, results.
Intro Part II - Exaptation AI and How Everything Fits Together
Intro, Part II — The EGS model and how Exaptation AI puts it to work: from asset inventory to testable candidates for new functions.
Intro Part I - Exaptation and Exaptation Growth Strategy (EGS)
Intro, Part I — A practitioner's introduction to exaptation. Exaptation is when an existing asset takes on a function it wasn't designed for. This post introduces how EGS turns that universal, evolutionary power into practical method.