Exaptation AI is Built on Scientific Literature, Business Cases and Strategic Management Knowledge

Custom ExAI Services

Discover Growth Opportunities for any Asset Type Across Industries & Domains

EGS Model · Practitioner view · v0.4

Four phases from what you already own

A projection of the nine-box EGS model. The box decoder is shown with each phase.

Every cycle creates new assets — the model is a spiral, not a line BOXES 1–2 BOXES 3–5 BOX 6 BOXES 7–8 g₁ g₂ g₃ g₄ You are here INVENTORY TEST DETECT GROW Alpha returns Return on assets you already paid for. List every asset you own & can acquire — including shelved, sunset and written-off ones. Put them in front of new users, contexts and pressures. Run cheap, falsifiable experiments. A function nobody designed for shows up — and repeats. Product-market fit, then application domain, then price. Turn the new function into revenue. BOX 9 · VALUE DISCOVERY MECHANISMS · 32 How a new function gets noticed. Runs beneath all four phases, not inside any one of them. Width = share of candidates surviving each gate. Gate positions g₁–g₄ are structural, not drawn to scale. Box numbering follows the canonical slide-2 scheme.

You are here

BOXES 1–2

INVENTORY

List every asset you own & can acquire — including shelved, sunset and written-off ones.

g1

BOXES 3–5

TEST

Put them in front of new users, contexts and pressures. Run cheap, falsifiable experiments.

g2

BOX 6

DETECT

A function nobody designed for shows up — and repeats.

g3

BOXES 7–8

GROW

Product-market fit, then application domain, then price. Turn the new function into revenue.

g4

Realized growth

Return on assets you already paid for.

Every cycle creates new assets — the model is a spiral, not a line

Where to Begin?

  1. Understand mechanisms: WHY and HOW

  2. Conduct Latent Asset Review for your org

  3. Use ExAI tools to develop growth options

ExAI Provides

Exaptation science | Business logic

Customized outputs | Decision-making tools

Structured prompts | Agentic workflows

Anthropic enterprise customers can leverage Claude tools and agents inside organization environment

Exaptation Agent

Interface preview — not a working tool

Asset under examination

Grocery loyalty programme purchase history

Item-level baskets · 14 years · millions of cardholders

F1

Manifested function: target promotions and lift repeat purchase.

Candidate functions

Function shift
From influencing a purchase to inferring a physical state. The record stops being a marketing input and becomes an observation.
Anchor
The Cancer Loyalty Card Study read supermarket purchase records for early ovarian-cancer signals.
Function shift
From forecasting demand to tracing an event backwards through a population.
Selective pressure
Recall windows measured in hours; existing trace systems stop at the shelf.
Why it fails the gate
The function is unchanged — informing marketing decisions. Only the buyer is new. A new customer is a domain shift, not a functional one.

This is a preview of an interface we are building, not a product you can use today. It illustrates how the Exaptation Agent will present candidate functions and why it refuses some of them.

OpenAI enterprise customers can leverage built-in GPT tools and API inside organizational environment

Image of custom ExaptationGPT developed for client-facing use by Exaptation AI
Image of custom ExaptationGPT developed for client-facing use by Exaptation AI
Screenshot of an OpenAI API platform dashboard showing account details, navigation menu on the left, and options for adding credits, creating an API key, and testing models.

Four Ways to Work Together

ExAI Services · Four ways to work together · v1.0

From AI-enabled to Standard Engagements

Every option applies EGS and ExAI to your assets and resources. What changes is who does the work.

01 · Self-serve AI

On-Demand Exaptation AI

Use ExAI’s tools, prompts, logic & schemas in your Claude or GPT environment to run growth analysis.

You get

  • Novel, differentiated growth bets
  • Detailed, testable hypotheses & business experiments
  • An initial business pitch & executive briefing

Who does the work

Your team, with ExAI on stand-by

02 · Training + tools

Mastery, then ExAI Integration

Learn exaptation mechanisms, then advance novel ideas internally with ExAI tools purpose-built for your org.

You get

  • An 8-hour custom training course
  • Exaptation embedded in your existing innovation routines
  • Actionable findings from ExAI growth analysis

Who does the work

Your trained Exaptation Team (2+ members), with ExAI support

03 · Advisory

Advisory Services + ExAI

A traditional consulting engagement that leverages cutting-edge ExAI capabilities.

You get

  • High-value bets, ranked for capital allocation discussions
  • Plans to test potent ideas through business experiments
  • Executive briefings & a refreshed product roadmap

Who does the work

ExAI alongside your team, in-person + virtual

04 · Bespoke projects

Bespoke with ExAI

Specific projects delivered via ExAI within hours & days, while competitors are unaware.

You get

  • A Latent Asset Review to find underused resources
  • Portfolio-level asset assessments for investors
  • Due diligence for partnerships, JVs, M&A & spinoffs

Who does the work

ExAI, on a scoped project

Highlights only. Scope, deliverables, and timing are set with each client.

Find Your Exaptation

We are Building the Future

A Continuous, Automated AI that Searches and Tests Emergent Asset-Functions of Immense Value For Your Organization

First Of Its Kind Ontology

Proprietary Knowledge Graph

ExAI Agents For Your Org