Subsea Fiber Optic Cables: If There Is a Cable, There’s Data
Subsea cables were designed to carry internet traffic. A scientist building a clock found they could also sense earthquakes. EGS Case Study No. 2, with a new look at the value its five emergent functions generated.
Found Fast, Selected Slow: The Substrate Behind Nvidia’s Two Exaptations
Why Nvidia’s GPUs could take on general-purpose computing and AI training, why both appeared early but were selected a decade apart, and how each reached silicon.
Google Search: A $1 Trillion Exaptation
How Page & Brin leveraged the emerging network of the WWW to surface a new search function. Weblinks designed for navigation ended up helping search the Web.
Uber Eats: A $100B Exaptation.
Uber Eats case — How Uber's ride network took on a second function as a delivery platform. An EGS case in exaptation: context, process, results.