What Survived the Cut: Burbn to Instagram as a Boundary Case
This blog entry discusses the boundary case of the Burbn app which eventually became Instagram. The emergent, exaptive properties occur at a system level.
Subsea Fiber Optic Cables: If There Is a Cable, There’s Data
Subsea cables were designed to carry internet traffic. A scientist building a clock found they could also sense earthquakes. EGS Case Study No. 2, with a new look at the value its five emergent functions generated.
Google Search: A $1 Trillion Exaptation
How Page & Brin leveraged the emerging network of the WWW to surface a new search function. Weblinks designed for navigation ended up helping search the Web.
Uber Eats: A $100B Exaptation.
Uber Eats case — How Uber's ride network took on a second function as a delivery platform. An EGS case in exaptation: context, process, results.