Exaptation AI is Built on Scientific Literature, Business Cases and Strategic Management Knowledge

Custom ExAI Services

Discover Growth Opportunities for any Asset Type Across Industries & Domains

EGS Model · Practitioner view · v0.4

Four phases from what you already own

A projection of the nine-box EGS model. The box decoder is shown with each phase.

Every cycle creates new assets — the model is a spiral, not a line BOXES 1–2 BOXES 3–5 BOX 6 BOXES 7–8 g₁ g₂ g₃ g₄ You are here INVENTORY TEST DETECT GROW Alpha returns Return on assets you already paid for. List every asset you own & can acquire — including shelved, sunset and written-off ones. Put them in front of new users, contexts and pressures. Run cheap, falsifiable experiments. A function nobody designed for shows up — and repeats. Product-market fit, then application domain, then price. Turn the new function into revenue. BOX 9 · VALUE DISCOVERY MECHANISMS · 32 How a new function gets noticed. Runs beneath all four phases, not inside any one of them. Width = share of candidates surviving each gate. Gate positions g₁–g₄ are structural, not drawn to scale. Box numbering follows the canonical slide-2 scheme.

You are here

BOXES 1–2

INVENTORY

List every asset you own & can acquire — including shelved, sunset and written-off ones.

g1

BOXES 3–5

TEST

Put them in front of new users, contexts and pressures. Run cheap, falsifiable experiments.

g2

BOX 6

DETECT

A function nobody designed for shows up — and repeats.

g3

BOXES 7–8

GROW

Product-market fit, then application domain, then price. Turn the new function into revenue.

g4

Realized growth

Return on assets you already paid for.

Every cycle creates new assets — the model is a spiral, not a line

Where to Begin?

  1. Understand mechanisms: WHY and HOW

  2. Conduct Latent Asset Review for your org

  3. Use ExAI tools to develop growth options

ExAI Provides

Exaptation science | Business logic

Customized outputs | Decision-making tools

Structured prompts | Agentic workflows

Anthropic enterprise customers can leverage Claude tools and agents inside organization environment

Exaptation Agent

Interface preview — not a working tool

Asset under examination

Grocery loyalty programme purchase history

Item-level baskets · 14 years · millions of cardholders

F1

Manifested function: target promotions and lift repeat purchase.

Candidate functions

Function shift
From influencing a purchase to inferring a physical state. The record stops being a marketing input and becomes an observation.
Anchor
The Cancer Loyalty Card Study read supermarket purchase records for early ovarian-cancer signals.
Function shift
From forecasting demand to tracing an event backwards through a population.
Selective pressure
Recall windows measured in hours; existing trace systems stop at the shelf.
Why it fails the gate
The function is unchanged — informing marketing decisions. Only the buyer is new. A new customer is a domain shift, not a functional one.

This is a preview of an interface we are building, not a product you can use today. It illustrates how the Exaptation Agent will present candidate functions and why it refuses some of them.

OpenAI enterprise customers can leverage built-in GPT tools and API inside organizational environment

Image of custom ExaptationGPT developed for client-facing use by Exaptation AI
Image of custom ExaptationGPT developed for client-facing use by Exaptation AI
Screenshot of an OpenAI API platform dashboard showing account details, navigation menu on the left, and options for adding credits, creating an API key, and testing models.

Four Ways to Work Together

From AI-enabled to Standard Engagements

1) On-Demand Exaptation AI

Use ExAI’s Claude or GPT tools, prompts, logic and schemas in Chat, Agents or API environment to run growth analysis:

  • Generate novel, differentiated growth bets

  • Develop detailed, testable hypotheses

  • Create & run business experiments to discover what else can your resource do

  • Build initial business pitch, incl executive briefings and custom strategy documents

  • ExAI on stand-by for problem solving & support

2) Mastery, then ExAI Integration

Learn Exaptation mechanisms + use custom ExAI tools purpose-built for your org to advance novel ideas internally:

  • Master key exaptation concepts and techniques to apply inside your org using existing innovation routines

  • Form an internal Exaptation Team (min 2 members) and invest in 8-hour custom training course

  • Leverage ExAI (see DIY) to run growth analysis and produce actionable findings

  • Continued support through end of engagement

3) Advisory Services + ExAI

Traditional consulting engagement + leverage cutting-edge ExAI capabilities:

  • In-person + virtual collab to brainstorm & ideate based on exaptation logic to produce differentiated bets

  • Search, evaluate, and rank high-value bets to present to executive leadership for capital allocation discussions

  • Craft plans to test and advance potent ideas through business experiments

  • Build reports, including executive briefings and custom strategic documents

  • Refresh product roadmap, including strategic pivots caused by rapidly enhancing AI technologies

4) Bespoke with ExAI

Develop specific projects via ExAI within hours & days while competitors are unaware:

  • Portfolio-level assessment to identify top A&R for investors (VCs, PE, MNCs, Foundations, CVC, etc)

  • Conduct Latent Asset Review to find underused resources loaded with unexplored potential

  • Identify + conduct due-diligence for new Partnerships, JV, M&A, and Spinoffs in core & non-core markets.

  • Train engineers, R&D, design, product, finance and growth teams to embed exaptation across the org

  • Integrate ExAI capabilities during off-sites + strategy meetings to surface unexpected Alpha value

We are Building the Future

A Continuous, Automated AI that Searches and Tests Emergent Asset-Functions of Immense Value For Your Organization

First Of Its Kind Ontology

Proprietary Knowledge Graph

ExAI Agents For Your Org